TEAM EVENTS

Choosing a team event agency: what really matters

Choosing the right agency often has a bigger impact on a team event's success than the individual activity itself. Anyone who compares only on price or available dates overlooks the real differences: experience with comparable formats, working style in concept development, and the ability to turn a briefing into a coherent overall concept.

Thomas Zand · Updated on 2. September 2026 · 5 chapters

Kardex Austria GmbH
What should you look for when choosing a team event agency?
Verifiable references for comparable formats and group sizes, a clear working style in concept development and execution, and whether the agency first asks about the goal of the event instead of immediately suggesting activities.

Check references for similar formats

Comparable group size, industry and occasion give a more realistic impression of experience than general reference lists. Concrete project examples are best assessed based on real cases.

Who asks about the goal first?

Agencies that immediately present finished programmes instead of first clarifying the goal of the event often deliver template solutions. A good initial consultation starts with questions, not suggestions.

Full service or selective support

Depending on internal capacity, taking over the entire planning can make sense, or selective support for individual areas, such as venue search or programme design. Both models have their place, depending on the resources available within the company.

Transparency in cost and calculation

A comprehensible quote breaks down services individually rather than stating a flat price with no detail. This makes it much easier to compare different agencies.

Practical Tool

Event Budget Calculator

Structure venue, catering, technology, program, staffing, logistics, and reserves in one shared calculation, including planned vs. actual costs.

Excel template · coming soon
Download budget template →

Regional proximity and local knowledge

For venues on location, for example in the mountains or by a lake, local knowledge of infrastructure, weather dependence and local partners helps with execution.

Key takeaway

Experience with comparable formats counts for more than the lowest price.

Kardex Austria GmbH
From practice

Sailing regatta on Lake Wolfgang for 34 participants

For Kardex Austria, INCENTRY developed a team event with a sailing regatta, water skiing and a beach-club atmosphere on Lake Wolfgang. Local knowledge of the region allowed for an execution attuned to weather, infrastructure and local partners.

View project →

Common Mistakes

Comparing only on price

Masks differences in experience and concept quality.

Ready-made programme suggestions without a briefing

Points to template solutions rather than an individual concept.

Not gathering references for comparable formats

Makes it harder to assess actual experience.

Not clarifying responsibilities

Causes confusion between company and agency during planning.

Frequently Asked Questions

Does an agency have to be based locally?
Not necessarily, but local knowledge of venues, weather and local partners makes execution easier, especially for outdoor formats.
What is the difference between full service and selective support?
Full service takes over the entire planning and execution; selective support supplements individual parts of the internal planning, for example venue search or programme design.

Get to know how we work

In the first conversation, we clarify your request, possible formats and what a collaboration could look like.

Arrange an initial conversation View references →