Well-founded decision support from more than 20 years of event experience, on company anniversaries, summer parties and team events.
A company anniversary rarely begins with a blank page. A date is set, initial ideas are already circulating, and there are often already differing expectations within the company. The decisive question is therefore not first: Which venue should we choose or which program should we book? But rather: What should this anniversary mean for your company and the people in it? A good company anniversary honors the past, creates connection in the present, and at the same time shows where a company is heading. This guide walks through the key decisions, from goal-setting and project organization to guiding idea, program and lasting impact.
Read article →The question of cost is one of the first questions when planning a company anniversary, and at the same time one of the hardest to answer in general terms. Because the number of guests alone does not decide it: a dinner for 300 people, an anniversary festival for 300 people, and a two-day international event for 300 people are financially completely different projects. That is why the better question is: which factors determine our anniversary's budget?
Read article →Many company anniversaries begin with the same question: what could we do? The best ideas rarely emerge at the drawing board, but from the company's own history. Anyone who starts there finds concepts that feel authentic instead of interchangeable.
Read article →A company anniversary has many moving parts: goals, guest list, venue, programme, budget and logistics all interlock. A structured checklist helps make sure nothing essential is overlooked during the planning phase.
Read article →A good programme is more than a string of programme items. It follows a dramaturgy that guides guests through the evening, sets highlights, and leaves room for encounter.
Read article →In the days before a summer party, the weather forecast becomes one of the most-opened apps on the project team's phones. But the problem does not start only once rain is forecast. A good bad-weather concept is already built into the planning of venue, infrastructure and programme. The most important rule: plan B must not feel like the inferior version of plan A.
Read article →A summer party often seems uncomplicated, but it still needs good planning: goal-setting, guest circle, venue, programme and a reliable bad-weather plan determine whether the day comes together with ease.
Read article →Not every summer party has to look the same. Depending on company culture, guest circle and goal, different concepts fit, from relaxed and family-oriented to active and experience-driven.
Read article →The cost of a summer party depends on far more than just the number of guests. Venue, scope of catering, programme, and protection against weather risk significantly shape the budget too.
Read article →The search for a team event often begins with activities: rafting, a cabin evening, a workshop, or an outdoor challenge. But a more important question comes before that: what should this team event change or strengthen? Only once that question is answered can you judge which format actually suits the team.
Read article →Many team event inquiries start with a ready-made idea: cooking class, escape room, hiking day. These formats are well known because they are frequently offered, not necessarily because they fit the particular team. An individual team event does not come from a catalogue, but from the actual framework conditions: company culture, team size, occasion, and what the team has experienced in recent months.
Read article →Beyond a certain number of participants, planning a team event changes fundamentally. What works spontaneously with ten people needs clear structure with a hundred or more participants: transfers, time windows, catering, communication and a programme that accounts for different fitness levels. This guide shows what matters for large team events.
Read article →Choosing the right agency often has a bigger impact on a team event's success than the individual activity itself. Anyone who compares only on price or available dates overlooks the real differences: experience with comparable formats, working style in concept development, and the ability to turn a briefing into a coherent overall concept.
Read article →Die Weihnachtsfeier ist oft der letzte große Termin im Eventkalender des Jahres und zugleich einer der emotional wichtigsten: Sie prägt, wie ein Team das Jahr in Erinnerung behält. Wer Termin, Programm und Budget plant, bevor das Ziel der Feier klar ist, riskiert eine Veranstaltung, die zwar stattfindet, aber wenig bewirkt.
Read article →A kick-off event usually has to achieve several things at once: convey strategy, create motivation, and bring teams together. That is exactly what makes the planning demanding: content that has to convince meets a format that also has to work as an experience. This guide walks through the key steps, from goal-setting to execution on the event day.
Read article →The search for ideas for a kick-off or incentive often ends with interchangeable suggestions. Effective formats come less from one extraordinary single idea than from the coherent interplay of location, content and occasion. This overview shows different formats, from sales meetings to multi-day incentives, and what matters for each.
Read article →The cost of a kick-off event depends heavily on number of participants, venue, programme and production. Before a budget is set, it is worth looking at the key cost factors, as well as making a conscious choice of the right agency. The two are closely linked: an experienced agency calculates transparently and helps assess costs realistically, rather than underestimating them.
Read article →A moodboard, a convincing presentation or the guiding idea for an event rarely come together in an afternoon. Even so, this process looks different today than it did a few years ago: AI tools such as ChatGPT and Canva help us move faster from a vague idea to a tangible starting point, whether that is an event theme, a first mood image, or material for a client conversation. The question is therefore not whether AI plays a role in event planning, but where exactly it helps and where our team's actual work begins.
Read article →Most events do not fail because of the big idea but because of small things nobody clarified in time: a missing power supply, a timeline that is too tight, unclear responsibilities on the day. The tips below are no substitute for professional planning, but they help you ask the most important questions early.
Read article →A film keeps us in our cinema seat for two hours because it knows when to pick up speed, when to let us pause and when to surprise us. Events have the same task: keep people engaged for hours and send them home with a feeling. How that succeeds is not a matter of chance but of dramaturgy.
Read article →The number of AI tools is growing faster than teams can keep up with. For event planning, the question is therefore less which tool is the best and more which tool genuinely helps with which task. This overview is sorted by area of use and names where the limits lie (as of October 2026).
Read article →Artificial intelligence has long arrived in the event industry, but its impact is unevenly distributed. Some tasks become much faster, others stay the same. What is most interesting is what changes in the collaboration between companies and agencies.
Read article →If concept, mood board and presentation emerge within minutes, a fair question arises: what do you need an agency for? Our assessment: the role changes, but it does not become superfluous. The easier ideas become, the more valuable are those who reliably make them real.
Read article →An incentive should be more than a group outing. It recognises performance, strengthens relationships and stays in memory when place, programme and dramaturgy fit the audience. Salzburg and Austria offer an unusual range of options: mountains, lakes, cities, motorsport, regional food and seasons that shape every format differently. This article shows which incentive formats exist, what matters in planning and how to recognise good delivery.
Read article →A company anniversary is rarely just a date in the calendar. It is a moment when a business looks back at its history, thanks its people and partners, and shows where it is heading. To make it more than a party with a buffet, you need a clear goal, a guiding idea and solid organisation. This guide gives you the overview and points to the articles that explain each phase in detail.
Read article →There is no single right format for a company anniversary. A party for 300 guests pursues a different goal than a weekend by the lake with 25 employees. This article compares five formats we have delivered in anniversary projects and shows what should drive your choice.
Read article →An anniversary only has impact as far as people hear about it. The celebration itself reaches the guests in the room; communication carries the message to employees, customers, partners and the public. This article shows how to structure communication for a company anniversary, which audiences to distinguish and what should happen when.
Read article →Anyone planning a business event soon faces the question: organise it in-house or hire an event agency? And if an agency, which one? Austria has many event agencies, from one-person businesses to international agencies. This article shows when an agency makes sense, which criteria you can use to compare event agencies and how the collaboration typically works.
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