Well-founded decision support from more than 20 years of event experience, on company anniversaries, summer parties and team events.
A company anniversary rarely begins with a blank page. A date is set, initial ideas are already circulating, and there are often already differing expectations within the company. The decisive question is therefore not first: Which venue should we choose or which program should we book? But rather: What should this anniversary mean for your company and the people in it? A good company anniversary honors the past, creates connection in the present, and at the same time shows where a company is heading. This guide walks through the key decisions, from goal-setting and project organization to guiding idea, program and lasting impact.
Read article →The question of cost is one of the first questions when planning a company anniversary, and at the same time one of the hardest to answer in general terms. Because the number of guests alone does not decide it: a dinner for 300 people, an anniversary festival for 300 people, and a two-day international event for 300 people are financially completely different projects. That is why the better question is: which factors determine our anniversary's budget?
Read article →Many company anniversaries begin with the same question: what could we do? The best ideas rarely emerge at the drawing board, but from the company's own history. Anyone who starts there finds concepts that feel authentic instead of interchangeable.
Read article →A company anniversary has many moving parts: goals, guest list, venue, programme, budget and logistics all interlock. A structured checklist helps make sure nothing essential is overlooked during the planning phase.
Read article →A good programme is more than a string of programme items. It follows a dramaturgy that guides guests through the evening, sets highlights, and leaves room for encounter.
Read article →In the days before a summer party, the weather forecast becomes one of the most-opened apps on the project team's phones. But the problem does not start only once rain is forecast. A good bad-weather concept is already built into the planning of venue, infrastructure and programme. The most important rule: plan B must not feel like the inferior version of plan A.
Read article →A summer party often seems uncomplicated, but it still needs good planning: goal-setting, guest circle, venue, programme and a reliable bad-weather plan determine whether the day comes together with ease.
Read article →Not every summer party has to look the same. Depending on company culture, guest circle and goal, different concepts fit, from relaxed and family-oriented to active and experience-driven.
Read article →The cost of a summer party depends on far more than just the number of guests. Venue, scope of catering, programme, and protection against weather risk significantly shape the budget too.
Read article →The search for a team event often begins with activities: rafting, a cabin evening, a workshop, or an outdoor challenge. But a more important question comes before that: what should this team event change or strengthen? Only once that question is answered can you judge which format actually suits the team.
Read article →Many team event inquiries start with a ready-made idea: cooking class, escape room, hiking day. These formats are well known because they are frequently offered, not necessarily because they fit the particular team. An individual team event does not come from a catalogue, but from the actual framework conditions: company culture, team size, occasion, and what the team has experienced in recent months.
Read article →Beyond a certain number of participants, planning a team event changes fundamentally. What works spontaneously with ten people needs clear structure with a hundred or more participants: transfers, time windows, catering, communication and a programme that accounts for different fitness levels. This guide shows what matters for large team events.
Read article →Choosing the right agency often has a bigger impact on a team event's success than the individual activity itself. Anyone who compares only on price or available dates overlooks the real differences: experience with comparable formats, working style in concept development, and the ability to turn a briefing into a coherent overall concept.
Read article →Die Weihnachtsfeier ist oft der letzte große Termin im Eventkalender des Jahres und zugleich einer der emotional wichtigsten: Sie prägt, wie ein Team das Jahr in Erinnerung behält. Wer Termin, Programm und Budget plant, bevor das Ziel der Feier klar ist, riskiert eine Veranstaltung, die zwar stattfindet, aber wenig bewirkt.
Read article →A kick-off event usually has to achieve several things at once: convey strategy, create motivation, and bring teams together. That is exactly what makes the planning demanding: content that has to convince meets a format that also has to work as an experience. This guide walks through the key steps, from goal-setting to execution on the event day.
Read article →The search for ideas for a kick-off or incentive often ends with interchangeable suggestions. Effective formats come less from one extraordinary single idea than from the coherent interplay of location, content and occasion. This overview shows different formats, from sales meetings to multi-day incentives, and what matters for each.
Read article →The cost of a kick-off event depends heavily on number of participants, venue, programme and production. Before a budget is set, it is worth looking at the key cost factors, as well as making a conscious choice of the right agency. The two are closely linked: an experienced agency calculates transparently and helps assess costs realistically, rather than underestimating them.
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