Kick-off

Always Climbing Higher: How Event Agency INCENTRY Turned a Sales Event into an Unforgettable Brand Experience

23. September 2025 · Thomas Zand
Always Climbing Higher: How Event Agency INCENTRY Turned a Sales Event into an Unforgettable Brand Experience

120 participants. Two days. One goal: inspiration that lasts. For the sales team of Schwabenhaus, one of Germany's leading manufacturers of prefabricated houses, this kick-off was meant to be more than an information session. An experience, with sweeping views, a rush of altitude, and a clear message: always climbing higher. INCENTRY took on this challenge and delivered the answer. The event agency turned a sales event into an experience built on concept. Emotional, brand-driven, unforgettable.

The idea: emotion as strategy.

“Events need moments that give you goosebumps, and the courage to be different,” says Thomas Zand, managing partner of INCENTRY. “That is why we think of events like a story. With dramaturgy, atmosphere and genuine highlights.” Always climbing higher was not just the guiding idea of the two-day sales kick-off, it was also a tangible experience.

Day 1: Arriving. Ascending. Marveling.

From the very start in the well-known ski destination of Sölden, it was clear: this was no ordinary kick-off. INCENTRY turned even the journey to the high-alpine venue into a staged experience. The first highlight awaited guests already at the get-together at the mid-station of the Gaislachkogl cable car. A champagne bar, a branded ice bar, a stage with a view over the mountains, and a specially wrapped gondola from which the well-known Austrian singer and Voice of Germany contestant Sara De Blue performed live. A moment that set the tone for what followed at 3,048 metres, at the filming location of the James Bond movie SPECTRE. Once at the top, guests found a spectacular, almost surreal atmosphere: embedded in the rock face of the Gaislachkogl, the James Bond experience world 007 ELEMENTS drew guests into a captivating world of sound, light and architectural drama. Right next to it: the famous ice Q. Austria's highest-altitude gourmet restaurant was converted by INCENTRY into an event venue for the client, offering guests not only top-level culinary moments but also a panorama that takes your breath away. Gourmet cuisine, a live band, lighting effects, show acts and a specially choreographed helicopter flight show merged into an evening that combined experience architecture and emotion to perfection.

Day 2: A stage for business and the future.

The second day had plenty in store too: the diamond-shaped Gurgl Carat congress centre in the heart of Obergurgl provided a stage of the highest calibre for the sales conference. Spacious, flooded with light, technically top-of-the-line, and with a direct view of the Ötztal Alps. INCENTRY turned the conference room into an arena for ideas, future plans and surprising show highlights. The striking combination of high-alpine vastness and focused business staging created an inspiring arc of tension between experience and strategy.

What remains is impact.

A sales and kick-off event that set new standards with courage, precision and a strong sense of experience. And a satisfied client who got exactly what INCENTRY's DNA stands for:

Business events, reimagined.

INCENTRY accompanies companies from the first idea through execution and beyond, turning creative visions into experience worlds that inspire, connect and make an impact. With extraordinary ideas, technological finesse and an unwavering commitment to perfection. Whether kick-off, product launch, team event or anniversary: anyone looking for an event agency that truly moves people is in the right place with INCENTRY.
INCENTRY, the event agency for your next business event. Concept, emotion, execution.

What company moment is coming up for you?

Discuss your project View all insights →